Boxing Day sale at Myer on Bourke Street Mall. 26 December 2016. The Age NEWS. Photo: Eddie Jim.It’s not even Boxing Day, but the sales have already started online with major retailers spruiking their sales on Christmas Day.
Myer and David Jones were advertising major sales on their websites on Christmas morning, offering sales on products across a range of categories, including clothing, manchester and homewares.
Target and JB Hi-Fi also launched their Boxing Day Sales online on Christmas Day, and clothing retailers including Country Road and Cotton On started their end-of-year sales a day early online with markdowns of up to 50 per cent off.
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The sales come after ns spent up to $50 billion in the lead up to Christmas, and ahead of a predicted $2.36 billion spend on Boxing Day alone at sales in bricks-and-mortar stores, according to the country’s peak retail body.
NSW shoppers lead the way with more than $16 million forecast to be spent before Christmas, followed by Victorians who were expected to spend close to $13 million.
The biggest increase has been seen in online shopping, which represents more than 7 per cent of ‘s total retail turnover, compared to just less than 6 per cent one year ago, n Retailers Association executive director Russell Zimmerman said.
ns are expected to hit the shops in droves on Boxing Day with National Retail Association chief executive Dominique Lamb saying shoppers were expected to spend $2.36 billion on Boxing Day, up three per cent on the 2016 figure of $2.28 billion.
“This is a much-needed revenue for retailers,” she said.
“We know that they spend the whole year planning this sale, it’s absolutely the pinnacle of their retail calendar and they’re very excited to greet their customers early on Tuesday morning.”
Shoppers in NSW and Victoria are expected to spend $771 million and $740 million respectively on December 26, well above third-placed Queensland with its estimated $397 million.
Ms Lamb said retailers in each of the states and territories could expect a boost in Boxing Day sales.
“This is definitely a record-breaking Boxing Day, we certainly haven’t seen these figures for some time,” she said.
“It’s not as high as pre-GFC, but this is a much-needed increase for retailers and certainly this is an increase on last year’s figures.”
Ms Lamb said n shoppers had spent more than $48 billion in the lead-up to Christmas, with $20.3 billion of that spent in the past fortnight.
“Given that Christmas is on a Monday this year we know that people have left Christmas shopping as long as they possibly can … but what we’ve seen in the last 12 days is a huge surge towards the shops,” she said on Saturday.
AAP, Fairfax Media