Monday 4th December 2017.AFR.Generic. Retail, shopping, Christmas shopping.Photograph by Arsineh Houspian. +61 401320173 [email protected]老域名购买A shift to online shopping has seen Post process a record volume of parcels this week in what has been one of the most difficult Christmas shopping seasons to get an accurate read on because of the way the festive holiday falls.
Retailers are counting on shoppers to show up in huge numbers this weekend, after an unsteady start to the peak trading period.
That’s not the case for the freight handlers who are beneficiaries of the online commerce boom being steadily adopted in higher numbers.
Post has benefited from the transition to online shopping with record numbers of deliveries.
“We had our busiest day on record this Monday, processing more than 2.6 million parcels through our network. This was 18 per cent increase on 2016,” chief operations officer Bob Black said.
The courier company processed over 1 million express post parcels on Tuesday and Wednesday, a 35 per cent increase from 2016.
Mr Black noted the Post fleet had expanded to 16,100 trucks and air freight network support to cope with the online boom.
“ns are shopping online more than ever, with an unprecedented growth rate of 15 per cent in the first half of 2017. This is huge compared with previous years where there was an 11.5 per cent uplift in 2016,” he said.
n consumers are increasingly choosing to shop at their desks, according to Commonwealth Bank research released this week. Online spending has seen a 20 per cent boost year-to-date, compared with in-store spending, which grew by only 2 per cent.
The research, which is based on CBA credit card transaction data, shows 50 per cent of all online shopping is done during working hours, falling between 11am and 5pm.
Desktop shopping is the natural result of a global shift in consumer behaviour, according to the managing director of retail at CBA, Nick Aronson.
“The marked increase in online shopping this year reflects the influence of global and national shopping trends on customer behaviour, and we expect this only to grow,” he said.
The research shows a significant uptick in spending on November 14 (Click Frenzy), Black Friday, Cyber Monday and the launch of Amazon.
“The increase in online sales on these four key dates indicate that the launch of Amazon has a potential to influence customer behaviours and reshape the way n retailers conduct business,” Mr Aronson said.
Ruslan Kogan, founder of Kogan老域名购买, observed record sales during the holiday period, particularly on Black Friday.
“Over the last month, we have seen very positive consumer sentiment at Kogan老域名购买, with record days of sales in the lead up to Christmas,” he said.
Not all consumers have strayed from in-store purchases. David Jones is expecting over 1 million people in its stores on Boxing Day alone.
The department store giant predicts that over 1 million men’s business shirts, 600,000 pieces of intimate apparel and hosiery, 150,000 Lego sets, 128,000 fragrances and 20,000 gift cards will be sold by closing time on Christmas Eve.
David Jones projects a further million customers will be shopping online for clearance sales.
Fragrant hand balm by Aesop, Guitarra socks, Google home mini chalk and triple-scented candles by Glasshouse are among the top five purchases in December at David Jones stores.
Hipster pug socks, WAHU beach volleyballs and Lego Star Wars set are also contenders.
There is another element forcing a rethink of spending habits this year: CBA notes a shift towards spending more on experiences rather than physical goods.
There has been a 15 per cent spending increase this year on eating out compared with the same period last year. CBA also records a 24 per cent increase in fast food spending and 12 per cent growth at restaurants.
“The increase in online spending and shift in spending on experiences, reflect a trend of consumers placing higher value on the quality of their time,” Mr Aronson said.
Cinema tickets are benefiting from a 10 per cent increase this Christmas, a lot of which can be attributed to the release of Star Wars.
According to NAB’s cashless retail sales index, spending at cafes, restaurants and takeaway shops remains the fastest growing category for spending with a 20 per cent yearly increase.
Spending on clothing and footwear, up 1.3 per cent, and household goods, up 2.4 per cent, has been subdued over the year.